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Sketches
The first sketch shown is the logotype sketch. This is to show the final concept of what the logotype was going to look like. This look was to be bold and visible on the store shelf and also making the type be approachable since san serif type is considered to be modern, clean and friendly, reflecting the approach of the intended audience.
Below the logotype sketch is the label sketch. The concept behind this sketch was to clearly show the logotype by being the largest type in the hierarchical scale. After the logotype, the second in the hierarchical scale is the type of honey that is used since it is the sweetness and flavor of the tea. The last type on the hierarchy scale is the type of tea that is used that unites the label perfectly.
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Brand Labels
The three labels shown are the varying flavors of Serenitea. Each flavor contains their own color that helps identify the different flavors. Not only are the colors different but the field of grass on the original label is changed, each signifying a different climate and parts of the earth. This is to reflect the theme of an organic and environmentally friendly brand.
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